CX LEADER OF THE YEAR FINALIST 2021
Rosebella Abok – Head of Customer Programs – BrighterMonday.com When Rosebella joined Kenyan jobs website BrighterMonday in February 2020, she was given several clear objectives: set up a Voice of the Customer programme; improve the onboarding process for the site’s self-serve customers; and improve advertiser retention. Having conducted some initial customer journey mapping, Rosebella identified key…