You’ve heard it many times by now… in the digital world, quality content is king. From a business perspective, the beginning of the year 2018 saw the Cheki team spend some time thinking about avenues to improve the content we deliver to our website visitors. The objective was to improve the quality of the content to subsequently improve the leads quality sellers receive.
In May 2018, Cheki introduced “The Winning Dealer” across Kenya, Nigeria and Ghana. A programme designed to reward sellers based on a behaviour conducive towards quality content improvement.
To qualify for the programme, sellers simply need to tick all the following boxes on a given month:
- Be self reliant by uploading listings themselves
- Having 100 listings live in a given month
- All listings should have at least 8 clear photos (inside and outside photos of the vehicle)
- All listings must have a clear description of the vehicle
- And refrain from (the very tempting) posting of duplicate listings
Not only is The Winning Dealer programme effort geared towards encouraging sellers to adhere to post listings using best practice, but it is also Cheki’s way of expressing our appreciation to our sellers.
When a seller becomes a winning dealer, he/she receives a plethora of rewards which comprise of prominence listings, a banner on our weekly newsletter and mentions on our social platforms.
Although The Winning Dealer initiative is at its infancy stage, we’ve had over 360 forms submitted from sellers on our site which is an indication that the programme is a welcome addition. In the first week of June 2018, we announced our first 2 winners in Nigeria (Banix Motors) and Kenya (Joniz Wheelz).
Below is Mr. Ibrahim of Banix Motors receiving an award from our very own Cheki Nigeria CEO, Mr. Gbenro Dara.
The triple win effect:
To conclude, the way forward for us as a business is to constantly look at ways of improving the programme. We plan on adding more benefits to ensure The Winning Dealer programme stands out as a clear value proposition for the Cheki Brand. We want it to be one of our ways of building brand loyalty and delighting our entire business ecosystem.
