Why Brands Should Care About User-Centricity
2018 has been an interesting year for ROAM, with the businesses experiencing growth and winning multiple awards. As marketers, our biggest win, however, was on the change of ROAM values during the 2018 leadership summit to Trust, Impact, and Users first – all geared towards serving our users better. A common rule we live by…
ROAM Leadership Summit 2018
This year, ROAM held its first ever Leadership Summit on the 17th – 20th July 2018 at the ROAM HQ in Cape Town, South Africa. The summit brought together C-level executives, Product Managers, Heads of Verticals and UX/UI specialists from all the ROAM businesses across Africa. They had an exhilarating week of knowledge sharing, strategy…