The first quarter for 2019 started off strongly for ROAM property brands consisting of BuyRentKenya in the East-African market of Kenya and MaMaison in Senegal. This is as a result of carefully curating a fully user-centric approach to better serve both customers and users.
On the Tech front, both companies made good strides in enhancing their user experience with a focus around optimising our users’ mobile experience. This has seen a 30% increase in mobile traffic while continuing to grow and advance desktop traffic. For our customers; a lot of time was spent on improving existing offers to better serve our agents and developers needs, all while enhancing our overall value creation and core proposition. This is because a record volume of lead delivery to happy customers = success!
BuyRentKenya continued its dominance in the Kenyan property marketplace, further growing its already impressive leads and listing on the site. Our market share grew rapidly with a record number of real estate professionals choosing us as their preferred online partner, resulting in BuyRentKenya becoming the number 1 market leader in Kenya. In April, the brand successfully launched the first series of Kenya’s property report, which has been well received by users and clients alike and was published in Kenya’s leading newspaper brand. New and exciting events are planned for the next quarter as the business continues to grow from strength-to-strength.
MaMaison, the clear Senegalese and market leader, continues to shine and expand its market presence throughout the region. Focusing on excelling at customer satisfaction has resulted in rapid growth across all business, marketing, and commercial KPIs. Innovation and first-to-market releases such as the full digitization of Dakar’s premium real estate news source, “ LETTRE D’INFORMATION Immobilier au Sénégal”, and the launch of industry-focused events make 2019 a big year for team!